Influence of Family Communication Patterns in Family Purchase Decision Making (Record no. 52620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01534nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190916123254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190916b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal ,Vijita Singh |
| 9 (RLIN) | 34650 |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of Family Communication Patterns in Family Purchase Decision Making |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 23-40 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The purpose of the paper was to find out the influence of Indian children in family purchase decisions across product categories as per parental perception with special consideration to family communication patterns. The research was conducted on 320 parents of Delhi-NCR. Various statistical tools such as exploratory factor analysis, confirmatory factor analysis, MANOVA, multiple linear regression, and independent sample t-test were used to conduct the research. The findings concluded that Protective and Laissez-Faire type of parents had no significant influence on the purchase of product categories. The results also reported the influence of concept orientation type of communication on children's influence in family purchase decisions across product categories, especially on child-related products and services. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Behaviour |
| Uncontrolled term | Family Purchase |
| Uncontrolled term | Decision Making |
| Uncontrolled term | Parental Styles |
| Uncontrolled term | Family Communication Patterns |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shefali |
| 9 (RLIN) | 9465 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 76784 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55510843 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 16/09/2019 | Vol 49, No 8/ 55510843JA2 | 55510843JA2 | 16/09/2019 | 16/09/2019 |