Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company (Record no. 52621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02031nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190916123721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190916b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alavijeh, M. R. Karimi |
| 9 (RLIN) | 34651 |
| 245 ## - TITLE STATEMENT | |
| Title | Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 40-56 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The aim of this research was to develop a conceptual model of customer loyalty in the mass housing investment companies in Iran. The data for this research were gathered at the end of 2016 and the analysis was carried using an exploratory (qualitative-quantitative) approach. At first, the primary conceptual model was developed using theoretical foundations and literature review as well as using data from our initial exploratory study of building industry experts. Then in the qualitative section, the final model and the final questionnaire (for the quantitative stage) were indigenized by using content analysis and semi-structured interviews with 11 professional and university experts selected by judgment. In the quantitative stage, the final model was tested using structural equation modeling with 158 loyal customers of the Housing Investment Company, who were selected by using stratified random sampling method from all over the country. The findings of this research showed that factors of quality, economics, and customer relationship management affected satisfaction. In addition, the effects of satisfaction on trust, commitment to loyalty, and loyalty to word-of-mouth advertising were accepted. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Loyalty |
| Uncontrolled term | Satisfaction |
| Uncontrolled term | Word of Mouth Advertising |
| Uncontrolled term | Trust |
| Uncontrolled term | Commitment |
| Uncontrolled term | Mass Housing Industry |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Majd,M. Jamshidi |
| 9 (RLIN) | 34652 |
| Personal name | Afrashteh, A. Aslani |
| 9 (RLIN) | 34653 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 76784 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55510843 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 16/09/2019 | Vol 49, No 8/ 55510843JA3 | 55510843JA3 | 16/09/2019 | 16/09/2019 |