Capturing emotional foot print of speakers at convocation addresses of select management Institutions in India (Record no. 52668)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02333nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927131633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190927b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramesh, Avadhanam |
| 9 (RLIN) | 34745 |
| 245 ## - TITLE STATEMENT | |
| Title | Capturing emotional foot print of speakers at convocation addresses of select management Institutions in India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 23-35 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A convocation is a solemn occasion for the academic institutions, as it indicates the culmination of gallant efforts by students and faculty, etc. A convocation address by the chief guest leaves an indelible impression on the minds of graduating students who are raring to go and prove their mettle in the industry. An emotional footprint like a carbon footprint is equally important, affecting the working environment of the organization and the people. The present research paper attempted to capture the emotional footprint of the speeches at the convocation addresses of the year 2017 at world-class management institutions of India namely IIM Ahmedabad and IIM Bangalore. The paper also examined the emotional footprint of the speeches using 4B's framework of Saul Levine and the degree of persuasion in speeches through the lens of Aristotle's rhetoric. The study employed text analytics to see the pattern of the speeches by observing the number of words, sentences, characters, readability of the text, and sentiment analysis for identifying various shades of emotions, and data visualization tools were used to capture the salient aspects of the convocation addresses. The study found that the convocation speeches had all the dimensions of emotional footprint namely the four B's : being, belonging, believing, and benevolence. The study found that the overall sentiment of both the speeches was positive, and aroused emotions of happiness, liking, and calmness. Aristotle's rhetoric reveals that both the speakers used all three types of appeals: ethos, logical, and emotional aspects in their speeches, which left a positive emotional footprint on the audience. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Emotional footprint |
| Uncontrolled term | text and sentiment analysis |
| Uncontrolled term | Rhetoric Analysis. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nalluri, Padmaja |
| 9 (RLIN) | 34746 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30328 |
| Host Itemnumber | 76957 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | GILANI MEENAKSHI NEW DELHI |
| Other item identifier | 55510913 |
| Title | PRABANDHAN |
| International Standard Book Number | 0975-2854 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 27/09/2019 | ol 12, No 9/ 55510913JA2 | 55510913JA2 | 27/09/2019 | 27/09/2019 |