Cosmetic Products: Buying Behavior Among Married and Unmarried Women. (Record no. 52672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02329nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190928143547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190928b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prasanna, Rudrabhatla |
| 9 (RLIN) | 34750 |
| 245 ## - TITLE STATEMENT | |
| Title | Cosmetic Products: Buying Behavior Among Married and Unmarried Women. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 24-39 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Today, the world's cosmetics market is estimated to generate 32 lakh cr (https://www.zionmarketresearch.com/news/cosmetic-skin-care-market) approximately out of the annual sales worldwide. According to ASSOCHAM and research agency Majestic Research Services and Solutions (MRSS) India (2018), the current cosmetics industry size in India is at 46,000 cr approximately. The growth of cosmetics industry in the country is the result of a considerable rise in disposable incomes, increase in the number of working men and women, changing lifestyles, greater product choice and availability of cosmetic products in India. 60% of the cosmetics industry revenue is generated by women. A study therefore is taken up to examine the different buying behavior among married and unmarried women with reference to cosmetic products in Hyderabad district of Telangana state. The study found that a majority of unmarried women get to know about cosmetics through beauticians, cosmetic stores, etc., whereas married women get to know about cosmetics through friends. A majority of unmarried women buy cosmetics from exclusive cosmetic stores and married women from retail stores. Unmarried women prefer to buy cosmetics during promotional offers and married women do not wait for promotional offers. Unmarried respondents choose a particular shop due to availability of various cosmetics, and married women due to maintenance of standard quality and price of cosmetics. Married women give more importance to family opinion, and unmarried to 'advertisement' in their buying decision of cosmetics. Similarly, both married and unmarried women give more or less equal importance to quality, price, quantity, ingredients of the product while buying cosmetic products. [ABSTRACT FROM AUTHOR] |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer preferences |
| Uncontrolled term | Cosmatics Industry |
| Uncontrolled term | Women |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30421 |
| Host Itemnumber | 76970 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55510923 |
| Title | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/09/2019 | Vol 18, No 3/ 55510923JA1 | 55510923JA1 | 28/09/2019 | 28/09/2019 |