Content analysis of femel athelte Endorders in UK sports magazine advertisment (Record no. 52700)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01329nam a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191003153252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191003b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mogaji, Emmenuel |
| 9 (RLIN) | 34785 |
| 245 ## - TITLE STATEMENT | |
| Title | Content analysis of femel athelte Endorders in UK sports magazine advertisment |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 25-42 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into frequency nature of portrayals of female athletes endorses in UK sports magazines by replicating Grou et. Al. (2007)’ s earlier studies carried out in USA over ten years ago. The result of content analysis indicates that female are seldom featured as brand endorses, and female in team sports and black ethnic minority group are less likely to be featured as brand endorsers. The study offers theoretical knowledge and practical implication for managers to ensure female athletes are well positioned and given the opportunity to be commercially viable |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Female Athelete Endorsers |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 76969 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55510922 |
| Title | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 03/10/2019 | Vol 16, No 3/ 55510922JA2 | 55510922JA2 | 03/10/2019 | 03/10/2019 |