LYFT VS. Uber : Is Lyft Being woke enough to beat Uber? (Record no. 52701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01378nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191210121629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191003b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prasad,Namratha V. |
| 9 (RLIN) | 34787 |
| 245 ## - TITLE STATEMENT | |
| Title | LYFT VS. Uber : Is Lyft Being woke enough to beat Uber? |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 42-63 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This case is about the rivalry between Lyft, Inc. (Lyft) and Uber Technologies Inc. (Uber) in the US ride sharing space. It focuses on Lyft’s (Lyft) strategy to project itself as socially aware or ‘woke’ in order to take a lead over Uber. The case starts out by giving a brief background of Lyft and the motive of its founders in setting up the company. It then delves into the similarities and differences between Lyft and Uber. The case describes in detail the various misdemeanors and controversies surrounding Uber that enabled Lyft to take measures to present itself as a nicer company. It also gives the industry viewpoint on the possibility of Lyft overtaking Uber on the basis of a better brand image. The case concludes with a look into the prospects and future strategies of Lyft in the ride sharing space.. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Uber, |
| Uncontrolled term | Lyft |
| Uncontrolled term | Ride Sharing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purkayastha, Debapratim |
| 9 (RLIN) | 34788 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30415 |
| Host Itemnumber | 76969 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55510922 |
| Title | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Management Cases |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 10/12/2019 | Vol 16, No 3/ 55510922CSD3 | 55510922CSD3 | 10/12/2019 | 10/12/2019 |