IES Management College And Research Centre

Impact of CSR Criteria and Sub-Criteria on Retailer Personality: A Study using AHP (Record no. 52723)

MARC details
000 -LEADER
fixed length control field 01701nam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191023134856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191022b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rashid, Abdul
9 (RLIN) 34852
245 ## - TITLE STATEMENT
Title Impact of CSR Criteria and Sub-Criteria on Retailer Personality: A Study using AHP
300 ## - PHYSICAL DESCRIPTION
Extent 52-64 p.
520 ## - SUMMARY, ETC.
Summary, etc The retail industry accounts for about 10% percent of the total GDP of India and the retail industry generates around 8% of the total employment. An objective of this study was to analyze the relative importance of different CSR criteria on retailer personality in organized retail. Data were gathered from experts through specially designed AHP questionnaire and analyzed using the pairwise comparison through AHP. Weights for three CSR criteria, that is, environmental responsibility, societal responsibility, and philanthropic activities were determined. Hierarchical structure was developed to depict the relative importance of each criterion and sub-criteria of CSR. The results revealed that criterion of societal responsibility of CSR had maximum impact on building retailer personality, while criterion of environmental responsibility had minimum impact. In sub criteria comparison, no selling of cigarettes and tobacco had maximum impact on retailer personality, while solar energy use had minimal impact. Implications and recommendations were suggested to retail managers.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term CSR Dimensions
Uncontrolled term Analytic Hierarchy Process
Uncontrolled term Organized Retail
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rokade, Varsha
9 (RLIN) 34853
773 0# - HOST ITEM ENTRY
Host Biblionumber 30328
Host Itemnumber 73949
Main entry heading GILANI, MEENAKSHI
Place, publisher, and date of publication GILANI MEENAKSHI NEW DELHI
Other item identifier 5559904
Title PRABANDHAN
International Standard Book Number 0975-2854
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 22/10/2019   Vol 12, No 1/ 5559904JA4 5559904JA4 22/10/2019 22/10/2019

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM