Prabhat Dairy: The Crossover Challenge in the Indian Market (Record no. 52881)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01326nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191121122958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191121b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subramanian, Ram |
| 9 (RLIN) | 35003 |
| 245 ## - TITLE STATEMENT | |
| Title | Prabhat Dairy: The Crossover Challenge in the Indian Market |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186-200 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Headquartered in the state of Maharashtra in India, Prabhat Dairy was one of the small, emerging private players in a growing market. India’s dairy market was dominated by farmer cooperatives who controlled both milk pricing and, to a large extent, its distribution. While the commodity side of the industry featured strong incumbents and low margins, the value-added milk market was both in high growth mode and rewarded strong players with sizeable margins. Prabhat had started in 1998 serving as an intermediary to players such as Mondelez, Abbott, Perfetti Van Mele, and Britannia but now wants to move into the consumer market. It faces significant challenges in this crossover and has to come up with the right strategy to address them. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Indian dairy industry |
| Uncontrolled term | value chain |
| Uncontrolled term | market expansion |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 26021 |
| Host Itemnumber | 77394 |
| Main entry heading | SHAIKH, SHAZIB |
| Edition | maharashtra |
| Place, publisher, and date of publication | Sage Publication NEW DELHI |
| Other item identifier | 55511171 |
| Title | Asian Journal of Management Cases |
| International Standard Serial Number | 0972-8201 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Management Cases |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 21/11/2019 | Vol 16, No 2/ 55511171CSD3 | 55511171CSD3 | 21/11/2019 | 21/11/2019 |