Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City (Record no. 52946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01267nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191125180517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191125b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dey, Trinankur |
| 9 (RLIN) | 35118 |
| 245 ## - TITLE STATEMENT | |
| Title | Determinants of Purchasing Selected FMCG Products in India: Evidence from Agartala City |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 42-57 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The paper examined the factors of decision making while purchasing selected FMCG products in India. Data were collected from 256 FMCG consumers of Agartala city by using a structured questionnaire developed based on the earlier studies. Kendall's W was predominantly used to analyze the data. The study found that for most of the selected categories of FMCG products, the main decision making was based on availability of the products followed by freshness for non-packaged products (expiry, latest products, etc. for packaged products). Demographic factors were also found to be playing a dominant role in the purchase decisions of FMCG products. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | FMCG |
| Uncontrolled term | Kendall’s W |
| Uncontrolled term | Purchase. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma , L. S. |
| 9 (RLIN) | 35119 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 77322 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55511133 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/11/2019 | /Vol 49, No 10/ 55511133JA3 | 55511133JA3 | 25/11/2019 | 25/11/2019 |