Marketing and Exchange of Farm Products in Facebook Groups: A Case Study (Record no. 52947)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02365nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191125181711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191125b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vijay, T. Asha , |
| 9 (RLIN) | 35120 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and Exchange of Farm Products in Facebook Groups: A Case Study |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 56-68 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The emergence of social networking sites has gained popularity among people of different strata. Communication channels and modes faced a rapid change with the introduction of the World Wide Web in 1991. The review of literature rendered insights on communication as well as the role of trust in light of social exchange theory and social networking. The case study focused on the interaction among members in case of five Facebook groups during November-December 2017. Facebook groups like Karshika Vipani and Jaivakarshaka Koottayma established markets to sell organic products of small scale farmers. Facebook groups like Yuvakarshaka Kootayma, Krishi, and Jaivakeralam Karshika Group frequently shared information regarding their farming methods and tricks, farm products, and new methodologies of farming. All these gave a feeling of belongingness and strengthened the relationship among the members. Apart from sharing information, the members also formed seed banks to store and exchange seeds among the members of the groups. Moderators and active members interacted to conduct group meets in which the group members met physically. Constant communication and solid trust between the group members led to the formation of online offers and trades. Small farmers got a place to sell their products for a reasonable price at Sunday markets. Many of the farmers sold their products after value additions. The exchange of seeds and plants promoted agriculture and allied sectors. Constant demand and support encouraged a few members to become entrepreneurs. Frequent information transfer and trust contributed to the social exchange through Facebook groups. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Facebook Groups |
| Uncontrolled term | Social Exchange Theory |
| Uncontrolled term | Trust |
| Uncontrolled term | Information |
| Uncontrolled term | Entrepreneurship |
| Uncontrolled term | Supply Chain |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raju, M. S. |
| 9 (RLIN) | 35121 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 77322 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55511133 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Management Cases |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/11/2019 | Vol 49, No 10/ 55511133CSD4 | 55511133CSD4 | 25/11/2019 | 25/11/2019 |