Bullseyes and blunders: lessons from 100 cases in pharmaceutical marketing (Record no. 52990)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01640 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191204b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-88305-44-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.068/Cha |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaganti, Subba Rao |
| 9 (RLIN) | 35281 |
| 245 ## - TITLE STATEMENT | |
| Title | Bullseyes and blunders: lessons from 100 cases in pharmaceutical marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad |
| Name of publisher, distributor, etc | Pharmamed Press |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 593 |
| Other physical details | Hardbound |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands.<br/>Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much needed insights into the essential Don’ts while building and managing their brands.<br/>Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, lifecycle management, building and defending a disease-franchise among others. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pharmacetical Marketing |
| 9 (RLIN) | 35663 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 04/12/2019 | Amazon - Bill No. IN-743/Dt. 29-11-2019 | 1695.00 | 2 | 615.068/ Cha/37059 | 11137059 | 10/10/2023 | 27/09/2023 | 1695.00 | 04/12/2019 |