Identification of Factors Influencing Consumers thoughts on Green Marketing Practices: Application of Factor Analysis (Record no. 53243)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02128nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191216163953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191216b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | M, Selvakumar, |
| 9 (RLIN) | 35433 |
| 245 ## - TITLE STATEMENT | |
| Title | Identification of Factors Influencing Consumers thoughts on Green Marketing Practices: Application of Factor Analysis |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 274-285 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In the modern scenario of globalization, it has become a competitive one to keep the consumers in fold and even keep our natural environment safe. Green marketing is a phenomenon which has developed in the modern market and has emerged as an important concept in India as in other parts of the developing and developed countries which is seen as an important strategy of facilitating sustainable development. A majority of organizations around the world are making an attempt to reduce the harmful impact of production processes on the climate and other environmental conditions. They have comprehensively utilized the word green in marketing campaigns in the form of green marketing, green supply chains, green retailing, green consumers, green products, etc. hence the businesses and the marketers are taking the indication and are going green for the betterment of the entire society. This study is to analyze the thoughts of consumers on green marketing practices in Virudhunagar district. The researcher has used the factor analysis to identify the factors influencing the thoughts of consumers towards green marketing practices. The result reveals that advertisement and media, environmental protection, recycling of waste, green buying behaviour and preference of green products are the most influencing variables towards green marketing practices in Virudhunagar district. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Green marketing; |
| Uncontrolled term | Environmental protection; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | G., Ramesh Pandi, |
| 9 (RLIN) | 35434 |
| Personal name | V. , Sathyalakshmi, . |
| 9 (RLIN) | 35435 |
| Personal name | Siddique, Mohammed Abubakkar |
| 9 (RLIN) | 35436 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 31657 |
| Host Itemnumber | 77650 |
| Main entry heading | CHAKRAVORTY S K (EDITOR) |
| Place, publisher, and date of publication | MD PUBLICATIONS PVT. LTD NEW DELHI |
| Other item identifier | 55511258 |
| Title | PRODUCTIVITY : |
| International Standard Book Number | 0032-9924 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 16/12/2019 | Vol 60, No 3/ 55511258JA5 | 55511258JA5 | 16/12/2019 | 16/12/2019 |