Marketing rebellion: the most human company wins (Record no. 53268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01825 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200109b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-578-41986-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Sch |
| Item number | 11137078 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schaefer, Mark |
| 9 (RLIN) | 9698 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing rebellion: the most human company wins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Schaefer Marketing Solutions |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 |
| Other physical details | Hardbound |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses must be built on human impressions instead of advertising impressions.•The five constant human truths at the heart of successful marketing strategy. •Why customer loyalty is dying and what you need to do about it right now.•How to help your best customers do the marketing for you. •Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready? |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing, |
| 9 (RLIN) | 35697 |
| Topical term or geographic name as entry element | global marketing |
| 9 (RLIN) | 35698 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 03/01/2020 | Books World - Bill No. 355/Dt. 01-01-2020 | 1401.75 | 5 | 658.8/Sch/37078 | 11137078 | 11/04/2023 | 25/02/2023 | 1869.00 | 03/01/2020 |