Platform : the art and science of personal branding (Record no. 53271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01670 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200123b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0399-58137-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/Joh/37089 |
| Item number | 11137089 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Cynthia |
| 9 (RLIN) | 35740 |
| 245 ## - TITLE STATEMENT | |
| Title | Platform : the art and science of personal branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Lorena Jones Books |
| Date of publication, distribution, etc | 2019 |
| Place of publication, distribution, etc | California |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 217 |
| Other physical details | Hardbound |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.<br/> <br/>In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding, |
| 9 (RLIN) | 35741 |
| Topical term or geographic name as entry element | Marketing, |
| 9 (RLIN) | 35742 |
| Topical term or geographic name as entry element | Success in Business |
| 9 (RLIN) | 35743 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 22/01/2020 | Books World - Bill No. 387/Dt. 21-01-2020 | 449.25 | 1 | 1 | 658.827/ Joh/37089 | 11137089 | 07/06/2022 | 25/11/2020 | 599.00 | 22/01/2020 |