Fanocracy: turning fans into customers and customers into fans (Record no. 53276)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01446 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200123b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-593-08400-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812/Sco/37093 |
| Item number | 11137093 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman; Scott, Reiko |
| 9 (RLIN) | 35729 |
| 245 ## - TITLE STATEMENT | |
| Title | Fanocracy: turning fans into customers and customers into fans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Portfolio |
| Date of publication, distribution, etc | 2019 |
| Place of publication, distribution, etc | Canada |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 282 |
| Other physical details | Hardbound |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.<br/> <br/>How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.<br/> <br/>In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer Relationship |
| 9 (RLIN) | 35730 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 22/01/2020 | Books World - Bill No. 406/Dt. 22-01-2020 | 2195.00 | 1 | 658.812/ Sco/37093 | 11137093 | 07/06/2022 | 19/03/2020 | 2195.00 | 22/01/2020 |