Impact of Influencing Strategy Across Product Categories in Family Decision Making (Record no. 53318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01954nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200107151618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200107b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Swapna |
| 9 (RLIN) | 35641 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of Influencing Strategy Across Product Categories in Family Decision Making |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 21-36 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | ndian Journal of marketing |
| Volume number/sequential designation | Vol 49(12). |
| 9 (RLIN) | 35642 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Understanding decision-making within families has gained a lot of interest in behavioral studies. The involvement of various participants in family decision-making environment has been a focus for researchers to know their degree of influence in family decision making. Children are emerging as an important entity in the modern family structure capable of taking buying decisions or influencing it. The role children play in family as deciders and the strategies they adopt to persuade family members is vital to focus and determine the marketing strategies companies could adopt to influence them. In the context of marketing, children socialize to become consumers and their evolution as customers can be captured very well by analyzing the interplay of socialization process and the respective agents like parents, friends, etc. that influence their attitudes and market related behavior. This paper focused on Indian children and their purchase behavior with respect to the influencing strategies they adopted to convince parents in family shopping behaviour. The paper found that children used different influencing strategies across different product categories. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Children |
| Uncontrolled term | Consumer Behaviour |
| Uncontrolled term | Influencing Strategies |
| Uncontrolled term | Socialization Agents |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gahan, Padmabati |
| 9 (RLIN) | 35643 |
| Personal name | Mahapatra, Siba Sankar |
| 9 (RLIN) | 924 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 78116 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 55511384 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 07/01/2020 | Vol 49, No 12/ 55511384JA2 | 55511384JA2 | 07/01/2020 | 07/01/2020 |