IES Management College And Research Centre

Bullseyes and blunders: lessons from 100 cases in pharmaceutical marketing (Record no. 53374)

MARC details
000 -LEADER
fixed length control field 02060 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200227b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9388-305-44-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 615.068/Cha
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaganti, Subba Rao
9 (RLIN) 35907
245 ## - TITLE STATEMENT
Title Bullseyes and blunders: lessons from 100 cases in pharmaceutical marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PharmaMed Press
Place of publication, distribution, etc Hyderabad
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 593 p.
Other physical details Hardbound
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:<br/><br/><br/>1. The Pharmaceutical Market<br/><br/>2. The Pharmaceutical Product<br/><br/>3. Therapeutic Leadership<br/><br/>4. Product Launch Strategy<br/><br/>5. Life Cycle Management<br/><br/>6. Pharmaceutical Marketing Practices: Good and Bad<br/><br/>7. Disease Branding<br/><br/>8. Blue Ocean Strategy<br/><br/>9. The Pricing Strategies<br/><br/>10. Pharma and Social Media
520 ## - SUMMARY, ETC.
Summary, etc Summary, etc Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much needed insights into the essential Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, lifecycle management, building and defending a disease-franchise among others.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pharmacetical Marketing
9 (RLIN) 35663
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Case Study
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from
    Dewey Decimal Classification     Main Library Main Library ON SHELF 26/02/2020 58 1596.00 4 615.068/ Cha/ 37145 11137145 20/12/2024 07/12/2024 1995.00 26/02/2020
    Dewey Decimal Classification     Main Library Main Library ON SHELF 26/02/2020 58 1596.00   615.068/ Cha/ 37141 11137141 07/06/2022   1995.00 26/02/2020
    Dewey Decimal Classification     Main Library Main Library ON SHELF 26/02/2020 58 1596.00 2 615.068/ Cha/ 37143 11137143 05/10/2023 18/09/2023 1995.00 26/02/2020
    Dewey Decimal Classification     Main Library Main Library ON SHELF 26/02/2020 58 1596.00 2 615.068/ Cha/ 37142 11137142 28/02/2023 08/02/2023 1995.00 26/02/2020
    Dewey Decimal Classification     Main Library Main Library ON SHELF 26/02/2020 58 1596.00   615.068/ Cha/ 37144 11137144 07/06/2022   1995.00 26/02/2020

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM