Pharmaceutical marketing in India: for today and tomorrow (Record no. 53376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03216 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200227b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9388-305-38-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.068 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaganti, Subba Rao |
| 9 (RLIN) | 35905 |
| 245 ## - TITLE STATEMENT | |
| Title | Pharmaceutical marketing in India: for today and tomorrow |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 25th |
| Remainder of edition statement | anniversary edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PharmaMed Press |
| Place of publication, distribution, etc | Hydrabad |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 639 p. |
| Other physical details | Hard |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:<br/><br/><br/>Part One: The Big Picture<br/><br/>1. The Indian Pharmaceutical Industry: An Overview<br/><br/>2. The Pharmaceutical Market<br/><br/>Part Two: Ten ‘P’s<br/><br/>3. The Product<br/><br/>4. The Price<br/><br/>5. The Place<br/><br/>6. The Promotion<br/><br/>7. Personal selling<br/><br/>8. The Prescription<br/><br/>9. The Policy<br/><br/>10. Public Relations<br/><br/>11. The Power<br/><br/>12. The Patient<br/><br/>Part Three: Key Success Factors<br/><br/>13. Managing New Products<br/><br/>14. The Winning Game Plans<br/><br/>15. Towards Excellence in Marketing<br/><br/>16. The Winning Edge<br/><br/>17. Corporate Scoreboard<br/><br/>18. GMP |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.<br/><br/> The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy-seven cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.<br/><br/> What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.<br/> The new ways of engaging and building meaningful relationships with physicians in today’s declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pharmaceutical industry |
| General subdivision | Marketing |
| Geographic subdivision | India |
| 9 (RLIN) | 35906 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 2 | 1 | 615.068/ Cha/ 37159 | 11137159 | 29/07/2024 | 26/09/2023 | 1295.00 | 26/02/2020 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 6 | 615.068/ Cha/ 37157 | 11137157 | 02/12/2023 | 25/11/2023 | 1295.00 | 26/02/2020 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 4 | 1 | 615.068/ Cha/ 37158 | 11137158 | 28/02/2024 | 20/02/2024 | 1295.00 | 26/02/2020 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 7 | 1 | 615.068/ Cha/ 37154 | 11137154 | 16/10/2023 | 30/09/2023 | 1295.00 | 26/02/2020 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 7 | 1 | 615.068/ Cha/ 37152 | 11137152 | 16/11/2023 | 02/11/2023 | 1295.00 | 26/02/2020 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 8 | 1 | 615.068/ Cha/ 37160 | 11137160 | 16/10/2023 | 26/09/2023 | 1295.00 | 26/02/2020 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 5 | 615.068/ Cha/ 37155 | 11137155 | 25/09/2024 | 24/09/2024 | 1295.00 | 26/02/2020 | |||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 7 | 1 | 615.068/ Cha/ 37153 | 11137153 | 16/10/2023 | 30/09/2023 | 1295.00 | 26/02/2020 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | Reference | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 1 | 615.068/ Cha/ 37151 | 11137151 | 17/10/2023 | 17/10/2023 | 1295.00 | 26/02/2020 | 17/10/2023 | ||||||
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 26/02/2020 | Readers World / 837/ 24-February-2020 | 1036.00 | 7 | 1 | 615.068/ Cha/ 37156 | 11137156 | 23/02/2024 | 12/12/2023 | 1295.00 | 26/02/2020 |