IES Management College And Research Centre

Pharmaceutical marketing in India: for today and tomorrow (Record no. 53423)

MARC details
000 -LEADER
fixed length control field 03174 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200915b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-8759-385-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 615.068/Sub
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaganti, Subba Rao
9 (RLIN) 35972
245 ## - TITLE STATEMENT
Title Pharmaceutical marketing in India: for today and tomorrow
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PharmaMed Press
Date of publication, distribution, etc 2019
Place of publication, distribution, etc Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 639p
Other physical details Hard bound
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:<br/><br/><br/><br/>Part One: The Big Picture<br/><br/>1. The Indian Pharmaceutical Industry: An Overview<br/><br/>2. The Pharmaceutical Market<br/><br/>Part Two: Ten ‘P’s<br/><br/>3. The Product<br/><br/>4. The Price<br/><br/>5. The Place<br/><br/>6. The Promotion<br/><br/>7. Personal selling<br/><br/>8. The Prescription<br/><br/>9. The Policy<br/><br/>10. Public Relations<br/><br/>11. The Power<br/><br/>12. The Patient<br/><br/>Part Three: Key Success Factors<br/><br/>13. Managing New Products<br/><br/>14. The Winning Game Plans<br/><br/>15. Towards Excellence in Marketing<br/><br/>16. The Winning Edge<br/><br/>17. Corporate Scoreboard<br/><br/>18. GMP
520 ## - SUMMARY, ETC.
Summary, etc Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.<br/><br/> The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy-seven cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.<br/><br/> What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.<br/><br/> The new ways of engaging and building meaningful relationships with physicians in today’s declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pharmaceutical industry
General subdivision Marketing
9 (RLIN) 35977
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Student Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 58 596.25 3 615.068/ Cha/ Student Collection 11137188 16/03/2023 11/02/2023 795.00 15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   7 615.068/ Cha/ Student Collection 11137189 16/10/2023 09/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137190 06/03/2023 01/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   7 615.068/ Cha/ Student Collection 11137191 08/11/2023 13/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137192 03/04/2023 02/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137193 16/10/2023 04/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137194 16/10/2023 07/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137195 20/03/2023 11/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137196 17/10/2023 04/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137197 31/03/2023 16/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   4 615.068/ Cha/ Student Collection 11137198 31/12/2022 18/10/2022   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137199 16/10/2023 27/09/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137200 20/03/2023 09/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137201 16/10/2023 30/09/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137202 17/10/2023 13/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137203 19/10/2023 27/09/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   7 615.068/ Cha/ Student Collection 11137204 17/10/2023 27/09/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   3 615.068/ Cha/ Student Collection 11137205 16/10/2023 30/09/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137206 29/03/2023 20/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   7 615.068/ Cha/ Student Collection 11137207 26/10/2023 10/10/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   4 615.068/ Cha/ Student Collection 11137208 31/03/2023 01/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137209 31/03/2023 01/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   5 615.068/ Cha/ Student Collection 11137210 24/03/2023 16/02/2023   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   4 615.068/ Cha/ Student Collection 11137211 09/01/2023 06/10/2022   15/09/2020
    Dewey Decimal Classification       Main Library Main Library 15/09/2020 Readers World/ 44/ 15-September-2020   6 615.068/ Cha/ Student Collection 11137212 23/03/2023 16/02/2023   15/09/2020

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM