Services Marketing: the Indian context (Record no. 53476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01764nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211030b ||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | n |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2598-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Sri |
| Item number | 38385 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R. |
| 9 (RLIN) | 36050 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall of India Private Limited |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 243 |
| Other physical details | Paperback |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Primarily designed for a one-semester coursefor postgraduate students of management and commerce, this compact andeasy-to-read book book gives a clear and straightforward analysis of ServicesMarketing. The book is significant and timely because Services Marketing hasbecome the largest beneficiary of liberalization. The book is set in the Indiancontext and the Indian scenario, which adds a new flavour and new dimension tothe subject. The text provides a detailed discussion of such topics as theconcept of services, consumer decision process and ethical issues, pricing,customer satisfaction, and customer retention. Besides, separate chapters aredevoted to a comprehensive analysis of hospitality and tourism services,financial services, information technology services, and health care services.What distinguishes the text is the provision of five case studies on tourism,financial services and IT services. The performance analysis of companies thathave made great impact, for example, Infosys and SAP, are perceptively analyzed.This book will be greatly valued not only by the students but also by thepracticing managers attending various management development programms (MDP) andexecutive development programmes (EDP). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Services marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SERVICES MARKETING (CUP 33/SH 1) | Main Library | Main Library | 30/10/2021 | Donated by Prof. Parag Mahulikar | 195.00 | 658.8/Sri/ 38385 | 11138385 | 07/06/2022 | 195.00 | 30/10/2021 |