Consumer behaviour: In Indian context (Record no. 53481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01571 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211113b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-219-2214-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834/Jai/Bha/8887G |
| Item number | 8887G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, P.C.; Bhatt, Monika |
| 9 (RLIN) | 36073 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: In Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | S. Chand & Company Ltd., |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 261 |
| Other physical details | Paperback |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | or mba, pgdba (markting) anf pg students of commerce. The book has been revised and a chapter on consumer behaviour inindia has been added which will help readers to know the conditionsof indian households and its impact on their consumptionpattern. Futher consumption pattern in rural and urban india has beenanalysed to help readers to know about difference in consumptionpattern in indian villages and towns. Contents: scope and application consumer needs and motivation consumer as a perceiver and learner influence of personality and attitudes on buying behaviour consumer psychographics influence of group dynamics and consumer reference groups influence of social and economic classes influence of family in decision making diffusion of innovations cultural aspects of indian consumer markets organisational buying behaviour role of consumer behaviour in advertisement consumer involvement and decision making information search and processing consumer protection in india market segmentation commerce and consumer behaviour. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Consumer behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Gifts/Endowment |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CONSUMER BEHAVIOUR(CUP 35/SH 1&2) | Main Library | Main Library | 12/11/2021 | 50 | 0.00 | 658.834/Jai/Bha/8887G | 8887G | 12/11/2021 | 0.00 | 12/11/2021 |