Consumer behaviour: an applied orientation in Indian context (Record no. 53501)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00241 a2200085 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-8318-613-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumra, Rajeev |
| 9 (RLIN) | 13237 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: an applied orientation in Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Himalaya Publishing House |
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