A study on the impact of promotional offers on purchase of consumer durables (washing machines) (Record no. 53635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raja Singh |
| 9 (RLIN) | 36310 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PG-19-92 |
| 245 ## - TITLE STATEMENT | |
| Title | A study on the impact of promotional offers on purchase of consumer durables (washing machines) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | yes |
| 500 ## - GENERAL NOTE | |
| General note | Prof. Ritu Sinha |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotional marketing, consumer durables, washing machines |
| 9 (RLIN) | 36311 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Project Report-Marketing | Main Library | Main Library | 24/02/2022 | PG-Mar/19-21/4443199 | 4443199 | 24/02/2022 | 24/02/2022 |