Emotion by design: Creative leadership lessons from a life of Nike (Record no. 53945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02334 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-847-94355-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.76/Hof |
| Item number | 38497 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, Greg |
| 9 (RLIN) | 36812 |
| 245 ## - TITLE STATEMENT | |
| Title | Emotion by design: Creative leadership lessons from a life of Nike |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cornerstone Press |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | London - 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 279p. |
| Other physical details | Paperback |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business<br/><br/>A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns<br/><br/>Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.<br/><br/>It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.<br/><br/>Now, Hoffman reveals the simple principle that Nike use to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.<br/><br/>But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way: by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.<br/><br/>The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Enterprise |
| 9 (RLIN) | 36836 |
| Topical term or geographic name as entry element | Marketing Psychological Aspects |
| 9 (RLIN) | 36837 |
| Topical term or geographic name as entry element | Leadership |
| Topical term or geographic name as entry element | Nike |
| 9 (RLIN) | 36838 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 17/09/2022 | 59 | 0.00 | 1 | 338.76/Hof/38497 | 11138497 | 23/03/2024 | 10/12/2022 | 799.00 | 17/09/2022 |