Impact Of Digital Advertising Of OTC Medicines On Buying Behaviour Of Consumers (Record no. 53977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a2200157Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MANALI YADAV |
| 9 (RLIN) | 36871 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PM-20- 29 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact Of Digital Advertising Of OTC Medicines On Buying Behaviour Of Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES Management College and Research Centre |
| Date of publication, distribution, etc | Apr-22 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | Yes |
| 500 ## - GENERAL NOTE | |
| General note | Prof. KARKHANIS ULHAS W. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital advertising |
| 9 (RLIN) | 36872 |
| Topical term or geographic name as entry element | OTC Medicines |
| 9 (RLIN) | 36873 |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 36874 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Project Report-General Management | Main Library | Main Library | 13/10/2022 | PM/20-22/4443769 | 4443769 | 13/10/2022 | 13/10/2022 |