MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02930 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230112b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-000-0988-881 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/Cha |
| Item number |
38532 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Charan, Ashok |
| 9 (RLIN) |
38296 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing analytics: A practitioner's guide to marketing analytics and research methods |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
World Scientific (1 January 2020) |
| Place of publication, distribution, etc |
New Jersey |
| Date of publication, distribution, etc |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
290p. |
| Other physical details |
Paperback |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents:<br/>Brand:<br/>Brand and Brand Image<br/>Brand Equity<br/>Case I Shopper Trends — Food and Grocery Shopping in Singapore<br/>Consumer:<br/>Segmentation<br/>Qualitative Research<br/>Quantitative Research<br/>Customer Satisfaction and Customer Value<br/>Consumer Panels<br/>Consumer Analytics and Big Data<br/>Case II Vizag<br/>Case III Hectomalt<br/>Product:<br/>New Product Development<br/>Product Design<br/>Product Validation<br/>Case IV Hecto Grow<br/>Advertising:<br/>How Advertising Works<br/>New Media<br/>Digital Marketing<br/>Advertising Research<br/>Price and Promotion:<br/>Price<br/>Promotion<br/>Market Mix Modelling<br/>Case V Yakult<br/>Retail<br/>Retail Tracking<br/>Retail Analytics<br/>Sales and Distribution<br/>Category Management<br/>Case VI Little People<br/>Case VII Inulas<br/>Appendices:<br/>Sampling<br/>Gain–loss Algorithms: Assumptions/Limitations<br/>References<br/>Subject Index<br/>Company and Product Index<br/>People and Place Index<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.<br/><br/>At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.<br/><br/>Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.<br/><br/>For access to lecture presentations, case study datasets, and information on the topics covered in the text, visit the book's website at: http://bizfaculty.nus.edu/site/bizakc/MarketingAnalytics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Busines Growth |
| 9 (RLIN) |
38350 |
|
|---|
| Topical term or geographic name as entry element |
Sustainability |
|
|---|
| Topical term or geographic name as entry element |
Happiness and well being |
| 9 (RLIN) |
38351 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
