Marketing analytics for strategic decision-making (Record no. 54632)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01775 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230221134850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230221b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190130862 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Mai/Gur |
| Item number | 38527 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moutusy Maity & Pavankumar Gurazada |
| 9 (RLIN) | 38299 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics for strategic decision-making |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford University Press |
| Place of publication, distribution, etc | New Delhi, India |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 464p. |
| Other physical details | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/><br/>Section I: The Need for Marketing Analytics<br/><br/>Marketing Analytics and Marketing Research<br/>Marketing Analytics: Data including Web Analytics<br/>Descriptive Analysis<br/>A Primer on Machine Learning for Marketing Analytics<br/>Section II: Understanding the Consumer and Customer: Using Structured Data<br/>Correlation and Regression<br/>Experimental Design<br/>Advertising Analytics<br/>Consumer Perception, Consumer Preference and Customer Portfolio Management<br/>Customer Acquisition<br/>Customer Retention<br/>Section III: Understanding the Consumer and Customer: Using Unstructured Data<br/>Collecting and Understanding Social Media Data<br/>Chapter 12: Visualizing Consumer Engagement<br/>Chapter 13: Simulating Social Media Data Generating Mechanisms<br/>Chapter 14: Analyzing Social Network Data<br/>Chapter 15: Mining Meaning from Text<br/>Chapter 16: Collecting Unstructured Data in Offline Marketing Research<br/>Section IV: Putting it all together<br/>Chapter 17: Coda |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Designed primarily for the students of MBA specializing in Marketing and written in a lucid manner, the book will also be useful for marketing professionals trying to improve their understanding of marketing analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing analytics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 21/12/2022 | 224 | 0.00 | 658.8/Mai/Gur/38527 | 11138527 | 21/12/2022 | 370.00 | 21/12/2022 |