The RX Factor (Record no. 54682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00456nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230201b |||||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 615.068/Cho |
| Item number | 888119 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.068/Cho |
| Item number | 888119 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Choudary, Pavan |
| 9 (RLIN) | 38412 |
| 245 ## - TITLE STATEMENT | |
| Title | The RX Factor |
| Remainder of title | Strategic Creativity in Pharmaceutical Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Response Books |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 150 p |
| Other physical details | Paper |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pharmaceutical Marketing |
| 9 (RLIN) | 38413 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Gifts/Endowment |
No items available.