Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents (Record no. 54756)
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| 000 -LEADER | |
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| fixed length control field | 02020nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230905170116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230905b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garg, Prerna |
| 9 (RLIN) | 38528 |
| 245 ## - TITLE STATEMENT | |
| Title | Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 11–27 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The availability of information in the form of online reviews offered by online travel agents (OTAs) is playing an important role in the travel decisions of today’s consumer. Considering the huge amount of attention given to behavioral dimension in decision making literature and the popularity of the information adoption model, the present study aims at exploring the direct and indirect effect of information quality (IQ) and information credibility (IC) on attitude toward information usefulness (AT). The study specifically bridges the gap in the literature of information adoption by using brand image (BI) of the OTA as a mediator. The research also examines the subsequent effect of attitude toward information usefulness on information adoption (IA). Convenience sampling technique has been used to gather responses and structural equation modeling has been used to analyze the data. The results confirm the presence of partial mediation effect in the proposed relationships between IQ, IC, BI, and AT and posit a significant effect of attitude toward information usefulness on the adoption of information. The study concludes that it is imperative for marketers in the travel industry to understand that perception of their brand plays a very important role in positioning their information as a useful one. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand Image (BI) |
| Uncontrolled term | information credibility (IC) |
| Uncontrolled term | information usefulness |
| Uncontrolled term | information quility |
| Uncontrolled term | attitude |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandey, Anoop |
| 9 (RLIN) | 38529 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 54730 |
| Host Itemnumber | 82717 |
| Other item identifier | 55513578 |
| Title | Business perspectives and research |
| International Standard Serial Number | 2278-5337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 05/09/2023 | Vol 11, No 1 | Vol 11, No 1/ 55513578JA1 | 55513578JA1 | 05/09/2023 | 05/09/2023 |