Perceived Risk, Trust, and Online Food Purchase Intention Among Malaysians (Record no. 54757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02212nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230912131627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230912b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Uma Thevi Munikrishnan |
| 9 (RLIN) | 38530 |
| 245 ## - TITLE STATEMENT | |
| Title | Perceived Risk, Trust, and Online Food Purchase Intention Among Malaysians |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 28-43 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The food distribution industry is proliferating significantly and contributing to the economies. The spread of technology enhances the consumption patterns as young and educated consumers are attracted to use the online food purchase systems. This study investigated the perceived risk of consumers and the impact of perceived risks on the purchase intention of the takeaway online ordering model. Google Form was used to obtain the target respondents through various online social media platforms such as WeChat, WhatsApp groups, and Facebook to collect data from Kuala Lumpur and Selangor, Malaysia. A total of 350 valid responses were utilized for partial least square structure equation modeling based data analysis. The study results confirm that financial risk, time risk, and psychological risk can significantly influence the trust in online food sellers. However, time risk, psychological risk, and trust in online sellers can significantly influence the intention to purchase online food. Trust in online significantly mediates the relationship between the associated risk in an online purchase and the intention to purchase online food. The most significant contributor to the intention to purchase food is the trust in online sellers than time risk and psychological risk. Research findings offer practical insights into the process of online food purchases. This study provides practical suggestions, study limitations, and future research opportunities. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Perceived risk, |
| Uncontrolled term | trust |
| Uncontrolled term | food |
| Uncontrolled term | purchase intention |
| Uncontrolled term | online purchase |
| Uncontrolled term | psychological risk |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kun Huang |
| 9 (RLIN) | 38531 |
| Personal name | Abdullah Al Mamun |
| 9 (RLIN) | 38532 |
| Personal name | Naeem Hayat |
| 9 (RLIN) | 38533 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 54730 |
| Host Itemnumber | 82717 |
| Other item identifier | 55513578 |
| Title | Business perspectives and research |
| International Standard Serial Number | 2278-5337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/09/2023 | Vol 11, No 1/ 55513578JA2 | 55513578JA2 | 12/09/2023 | 12/09/2023 |