Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior (Record no. 54758)
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| 000 -LEADER | |
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| fixed length control field | 02214nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230912150136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230912b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohammed Anam Akhtar |
| 9 (RLIN) | 38534 |
| 245 ## - TITLE STATEMENT | |
| Title | Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 45-62 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study aims to find the role social networking sites (SNSs) have in the form of expert opinions and blogs available at digital platforms, on financial product choice (FPC). How do social blogs and online expert opinions influence people’s purchasing decisions when using a TPB-based model? The research is conducted in northern India on an individual-level survey basis. The effects of the chosen variable on purchase intentions through the theory of planned behavior were examined by partial least square-structural equation modeling (PLS-SEM) using SMART-PLS 3.2. The results revealed that social media platforms have a positive impact on individuals’ FPCs through blogs and opinions. This study adds to the literature by providing insights into the impact of social media on financial product selection in a developing country like India, an area that is not much explored. More so, there is no conclusive literature available in the Indian context using gender as a moderator over TPB while examining intention to invest in financial products. The study provides a better understanding of investment behavior using online social platforms, blogs, and online expert opinion to policymakers and regulators like SEBI and service providers for enhancing the reach of their services. However, constraints such as dealing with self-reporting and generalizing findings to various situations are expected to be overcome with additional research in the field. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social media |
| Uncontrolled term | financial product choice |
| Uncontrolled term | India |
| Uncontrolled term | blogs |
| Uncontrolled term | online |
| Uncontrolled term | experts’ opinions |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khurram Ajaz Khan |
| 9 (RLIN) | 38535 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Hung Cuong Hoang |
| 9 (RLIN) | 38536 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 54730 |
| Host Itemnumber | 82717 |
| Other item identifier | 55513578 |
| Title | Business perspectives and research |
| International Standard Serial Number | 2278-5337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/09/2023 | Vol 11, No 1/ 55513578 | Vol 11, No 1/ 55513578JA3 | 55513578JA3 | 12/09/2023 | 12/09/2023 |