Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis (Record no. 54763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01678nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230912154300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230912b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruturaj Baber |
| 9 (RLIN) | 38546 |
| 245 ## - TITLE STATEMENT | |
| Title | Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 137-158 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Consumer ethnocentric tendencies (CET) is a field of study that has developed a distinct identity among marketing researchers and practitioners. The construct has been used in consumer research for over three decades. This study uses two bibliometric methods to understand consumer ethnocentrism. The analysis reviewed 255 consumer ethnocentrism publications from the last three decades (1989–2020). The co-citation analysis revealed regional development and replication of consumer ethnocentrism research. Following that, the article used co-word analysis to determine the evolution of consumer ethnocentrism study themes. The research findings point to five research themes on consumer ethnocentrism, namely foundations, methods of measuring ethnocentrism, culture, managerial applications, and emerging trends. Finally, the study maps called for a future research agenda on consumer ethnocentrism. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer ethnocentrism, |
| Uncontrolled term | consumer research |
| Uncontrolled term | bibliometric analysis |
| Uncontrolled term | co-citation analysis |
| Uncontrolled term | co-word analysis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yogesh Upadhyay |
| 9 (RLIN) | 38547 |
| Personal name | Prerana Baber |
| 9 (RLIN) | 38548 |
| Personal name | Rahul Pratap |
| 9 (RLIN) | 38549 |
| Personal name | Singh Kaurav |
| 9 (RLIN) | 38550 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 54730 |
| Host Itemnumber | 82717 |
| Other item identifier | 55513578 |
| Title | Business perspectives and research |
| International Standard Serial Number | 2278-5337 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/09/2023 | Vol 11, No 1 | Vol 11, No 1/ 55513578JA8 | 55513578JA8 | 12/09/2023 | 12/09/2023 |