What Triggers You to Buy Green Products? Explaining Through an Extended TPB Model (Record no. 54772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02151nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230914164311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230914b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Niloy, Ahnaf Chowdhury |
| 9 (RLIN) | 38571 |
| 245 ## - TITLE STATEMENT | |
| Title | What Triggers You to Buy Green Products? Explaining Through an Extended TPB Model |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 25-39 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study aimed to identify the significant factors that affect a consumer’s decision to purchase green products by employing an extended theory of planned behavior model that includes attitude towards brand, subjective norms, perceived behavioral control, digital communication, and environmental concern. Using a quantitative approach with a sample size of 441 urban residents of Bangladesh, the study utilized Structural Equation Modeling technique for data analysis. The findings revealed that purchase intention of green products is dependent on attitude towards brand, perceived behavioral control, environmental concern, and digital communication. Notably, digital communication was found to have both active and passive influences on attitude towards brand and subjective norms, while environmental concern had a passive influence on attitude towards brand and perceived behavioral control. The study concludes that digital communication is the strongest predictor of purchase intention, whereas subject norm was found statistically insignificant in generating purchase intention of green products. This study contributes to the literature by providing evidence of the usefulness of digital communication in establishing a favorable purchase intention of green products and proposes a novel approach for understanding consumer green purchases. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Green purchasing |
| Uncontrolled term | digital communication |
| Uncontrolled term | TPB |
| Uncontrolled term | environmental concern |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sultana, Jakia |
| 9 (RLIN) | 38572 |
| Personal name | Alam, Jawad bin |
| 9 (RLIN) | 38573 |
| Personal name | Ghosh Apurbo |
| 9 (RLIN) | 38574 |
| Personal name | Farhan, K. M. |
| 9 (RLIN) | 38575 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 54744 |
| Host Itemnumber | 82897 |
| Place, publisher, and date of publication | New Delhi Sage Publications |
| Other item identifier | 55513676 |
| Title | Asia-Pacific Journal of Management Research and Innovation |
| International Standard Serial Number | 2319-510X |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 14/09/2023 | Vol 19, No 1/ | Vol 19, No 1/ 55513676JA3 | 55513676JA3 | 14/09/2023 | 14/09/2023 |