Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market (Record no. 54793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01780nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230923154717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230923b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dhote, T., |
| 9 (RLIN) | 38633 |
| 245 ## - TITLE STATEMENT | |
| Title | Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 35-46 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Small cars accounted for 75% of the cars sold in India; electrification of these cars and making them affordable was one of the major challenges apart from the infrastructure. Hence, leading automakers saw this as highly impracticable. However, Mahindra Electric Cars Pvt. Ltd., India’s only electric car maker, firmly believed that electric mobility, though in the nascent stage, is the future of the automotive sector. The case tries to deals with Mahindra Electric Cars Pvt. Ltd.’s opportunities and challenges, the pioneers in electric mobility in India in the wake of government decision. It raises certain imperative questions like: Is the Indian market ready for electric cars? What will be the likely impact on the current market scenario? Can the automaker create a favourable perception in consumers’ minds towards electric cars? Will this new category thrive in a hyper-competitive conventional market? This case is written based on insights provided by the company. The case authors interacted with the four-member Mahindra team in Bangalore, India, and got first-hand input. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Electric cars, |
| Uncontrolled term | Indian market, |
| Uncontrolled term | marketing, |
| Uncontrolled term | marketing mix |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaitanya P.K., |
| 9 (RLIN) | 38634 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Mandot, J |
| 9 (RLIN) | 38635 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 26021 |
| Host Itemnumber | 82609 |
| Main entry heading | SHAIKH, SHAZIB |
| Edition | maharashtra |
| Place, publisher, and date of publication | Sage Publication NEW DELHI |
| Other item identifier | 55513475 |
| Title | Asian Journal of Management Cases |
| International Standard Serial Number | 0972-8201 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/09/2023 | Vol 20, No 1 | JP/GEN-MAN/Vol 20, No 1/55513475Ja3 | 55513475Ja3 | 23/09/2023 | 23/09/2023 |