Filli Café: Experience Tea and Talk (Record no. 54794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01288nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230923155141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230923b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jham, V. |
| 9 (RLIN) | 38636 |
| 245 ## - TITLE STATEMENT | |
| Title | Filli Café: Experience Tea and Talk |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47-46 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Filli Café in the United Arab Emirates (UAE) has captured a slice of the market with the unique taste of zafran tea. This was superimposed by applying a unique branding strategy. The brand’s unique selling proposition was to create a homely ambience at Filli Café, where people could chat for hours while immersed in the joy of a warm, soothing cup of tea. This led to the brand’s huge success, with the target audience being the expatriates and Emirati population, as they liked the taste of the zafran tea. The challenge in front of the Chief Executive Officer, Mr Rafih Filli, was to grab the market and work on diversification and expansion globally. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Services marketing, |
| Uncontrolled term | international expansion, |
| Uncontrolled term | branding, |
| Uncontrolled term | franchising, |
| Uncontrolled term | United Arab Emirates |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 26021 |
| Host Itemnumber | 82609 |
| Main entry heading | SHAIKH, SHAZIB |
| Edition | maharashtra |
| Place, publisher, and date of publication | Sage Publication NEW DELHI |
| Other item identifier | 55513475 |
| Title | Asian Journal of Management Cases |
| International Standard Serial Number | 0972-8201 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/09/2023 | Vol 20, No 1 | JP/GEN-MAN/Vol 20, No 1/55513475JA4 | 55513475JA4 | 23/09/2023 | 23/09/2023 |