Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. (Record no. 54811)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01517nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230930121954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230930b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mork̄unas, M. |
| 9 (RLIN) | 38680 |
| 245 ## - TITLE STATEMENT | |
| Title | Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 102-111 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The present study reveals differences in brand engagement, brand loyalty and brand evangelism among single or no parented young adults. It was found that persons who were raised without one or both parents for at least three years show higher emotional connectivity to brands compared to their counterparts from a control group. A widely recognized structural equation modelling technique—partial least squares method—has been applied in order to test the research hypotheses. Two Baltic States, namely, Lithuania and Latvia, served as an empirical basis of the study. The results of the research are relevant not only to business related disciplines, such as marketing and management, but also to other social sciences fields presuming the existence of more psychology-related differences among single or no parented persons.<br/> |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand engagement, |
| Uncontrolled term | brand loyalty, |
| Uncontrolled term | brand evangelism, |
| Uncontrolled term | single-parented, |
| Uncontrolled term | young adolescents |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 50183 |
| Host Itemnumber | 82601 |
| Main entry heading | Sage Publication |
| Place, publisher, and date of publication | New Delhi Sage Publication |
| Other item identifier | 55513474 |
| Title | IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 30/09/2023 | JOURNAL/MGT/Vol 12, No 1/55513474JA7 | 55513474JA7 | 30/09/2023 | 30/09/2023 |