What Really Drives Loyalty in the Fast-Moving Consumer Goods Market? (Record no. 54816)
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| 000 -LEADER | |
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| fixed length control field | 01469nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230930141200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230930b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morkūnas, M., |
| 9 (RLIN) | 38680 |
| 245 ## - TITLE STATEMENT | |
| Title | What Really Drives Loyalty in the Fast-Moving Consumer Goods Market? |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197-212 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This article seeks to determine the real drivers of customer loyalty in the fast-moving consumer goods (FMCG) market. The study uses beer consumers in Lithuania as an empirical base for the research. A combination of qualitative (experiment) and quantitative (cross-sectional study and partial least squares structural equation modelling) research techniques are applied. The results reveal that loyalty in the FMCG market is driven by purchase frequency, promotion, price and perceived quality via moderating variables such as brand trust and brand satisfaction. Moreover, they demonstrate that consumers mostly do not recognize their favourite product among similar products; therefore, taste properties or other physical attributes of some FMCG products do not significantly contribute to the formation of brand loyalty.<br/> |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand loyalty, |
| Uncontrolled term | FMCG, |
| Uncontrolled term | structural equation modelling, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grišmanauskaite˙, M. K |
| 9 (RLIN) | 38689 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 50183 |
| Host Itemnumber | 82815 |
| Main entry heading | Sage Publication |
| Edition | |
| Place, publisher, and date of publication | New Delhi Sage Publication |
| Other item identifier | 55513677 |
| Title | IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW |
| Record control number | |
| International Standard Serial Number | |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 30/09/2023 | Vol 12, No 2 | JOURNAL/MGT/Vol 12, No 2/55513677JA4 | 55513677JA4 | 30/09/2023 | 30/09/2023 | Vol 12, No 2 |