MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01833nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240404131533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240404b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
2333-6080 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Suey Chau, David Ko, E Pang, Yeung Po Lan |
| 9 (RLIN) |
38803 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Empirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA |
| Name of publisher, distributor, etc |
American Research Institute for Policy Development |
| Date of publication, distribution, etc |
January 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
41-61 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This study examines the effect of COA cues on consumers’ product evaluations and purchase intentions in the Hong Kong automobile market. Two factors, namely consumer product involvement and consumer patriotism, are considered as the interaction effect in the research. Using Germany and China as the COA cues, responses from 240 Hong Kong automobile owners were generated from two sets of questionnaires. The findings show that COA has a significant effect on consumers’ product evaluations and purchase intentions. However, with consumer product involvement and patriotism, consumers’ product evaluations will be affected while their purchase intentions remain unchanged. This research assists automobile makers to understand the relationship between COA and consumers’ product evaluations and purchase intentions in the domestic market. With the findings, automobile brands may formulate strategies in terms of the COA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Country of Assembly (C-O-A) |
| 9 (RLIN) |
38804 |
|
|---|
| Topical term or geographic name as entry element |
Consumer product involvement |
| 9 (RLIN) |
38805 |
|
|---|
| Topical term or geographic name as entry element |
Consumer patriotism |
| 9 (RLIN) |
38806 |
|
|---|
| Topical term or geographic name as entry element |
Product evaluation |
| 9 (RLIN) |
38807 |
|
|---|
| Topical term or geographic name as entry element |
Purchase intention |
| 9 (RLIN) |
8099 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
53912 |
| Host Itemnumber |
82688 |
| Main entry heading |
American Research Institute |
| Place, publisher, and date of publication |
American Research Institute 2022 |
| Other item identifier |
55513557 |
| Title |
Journal of Marketing Management |
| International Standard Book Number |
2333-6080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journals and Periodicals |
