Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist (Record no. 54893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240404132127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240404b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2333-6080 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Suey Chau, David Ko, Yang Xueqi |
| 9 (RLIN) | 38808 |
| 245 ## - TITLE STATEMENT | |
| Title | Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | American Research Institute for Policy Development |
| Date of publication, distribution, etc | January 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 62-75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With the unstoppable trend of globalization and Mainland consumers‟ increasing purchasing power and demand in Hong Kong, there are more and more bi-national products in the Hong Kong market. This research aims to investigate the effect of COM and other variables that moderate the COM‟s effect on Mainland tourists. And the research will be conducted with data on consumers product involvement and their evaluation of and purchase intention toward luxury handbags of 2 brands made in two different countries - France and China. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Luxury marketing |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 53912 |
| Host Itemnumber | 82688 |
| Main entry heading | American Research Institute |
| Place, publisher, and date of publication | American Research Institute 2022 |
| Other item identifier | 55513557 |
| Title | Journal of Marketing Management |
| International Standard Book Number | 2333-6080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journals and Periodicals |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 04/04/2024 | MAGAZINE/MAR/Vol 11, No 1 | MAGAZINE/MAR/Vol 11, No 1/55513557/JA5 | 55513557/JA5 | 04/04/2024 | 04/04/2024 |