MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01582nam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240404140855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240404b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
2333-6080 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Junsang Lim, Yun Lee |
| 9 (RLIN) |
38811 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Does a Mixed Online Consumer Review Lead to Neutral or Ambivalent Evaluation? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA |
| Name of publisher, distributor, etc |
American Research Institute for Policy Development |
| Date of publication, distribution, etc |
January 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
83-93 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This paper attempts to uncover how a mixed online consumer review including both positive and negative information is processed and how it influences consumers ‘attitude, attitude certainty and association between attitude and purchase intention. The findings of this study revealed that the individuals who are exposed to a mixed online consumer review about an unfamiliar brand have a neutral attitude when compared with the individuals who are exposed to consistent online consumer reviews. They, however, form ambivalent attitude toward the reviewed product and are more certain about the formed attitude. The relationships between mixed online consumer reviews and attitude certainty and between mixed online consumer reviews and attitude-purchase intention consistency appear to be moderated by attitude ambivalence. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mixed online consumer reviews |
| 9 (RLIN) |
38812 |
|
|---|
| Topical term or geographic name as entry element |
Attitude ambivalence |
| 9 (RLIN) |
38813 |
|
|---|
| Topical term or geographic name as entry element |
Inconsistent messages |
| 9 (RLIN) |
38814 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
53912 |
| Host Itemnumber |
82688 |
| Main entry heading |
American Research Institute |
| Place, publisher, and date of publication |
American Research Institute 2022 |
| Other item identifier |
55513557 |
| Title |
Journal of Marketing Management |
| International Standard Book Number |
2333-6080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journals and Periodicals |
