MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02264nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240404142553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240404b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
2333-6080 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Luciana Faluba Damázio, João Luiz Soares, Helena Belintani Shigaki, Carlos Alberto Gonçalves |
| 9 (RLIN) |
38820 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Contemporary Marketing Management: Under a Brazilian executive perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA |
| Name of publisher, distributor, etc |
American Research Institute for Policy Development |
| Date of publication, distribution, etc |
January 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
105-119 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Brazil has the seventh largest economy in the world, representing a lot in terms of generation of products and services for the domestic and world market alike. Given this economic context, the functions of marketing have become noticeable in their varied functional and strategic dimensions, which encourage the search for new approaches to it, as far as competition is concerned. Based on this supposition, the current article aims at proposing a novel theory concerning Contemporary Marketing Management, an empirical approach built on narratives of specialists. The present study adopted the qualitative approach as well as interpretation of narratives, collected in 16 semi-structured interviews with marketing executives working in large companies countrywide. In the data analysis, elements of Grounded Theory and Qualitative Content Analysis were utilised. The work was concluded with the identification of six constructs and their causal relations, which was coined as Marketing Contemporary Network. The examination of this network provides the management with an important contribution in the form of perceptual consensus map, which is useful when it comes to the adoption and allocation of the companies‘ resources in search of higher levels of maturity, best practices in marketing and competitiveness in this functional dimension, namely Contemporary Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing strategy |
|
|---|
| Topical term or geographic name as entry element |
Contemporary management |
| 9 (RLIN) |
38821 |
|
|---|
| Topical term or geographic name as entry element |
Marketing dynamics |
| 9 (RLIN) |
38822 |
|
|---|
| Topical term or geographic name as entry element |
Executives |
| 9 (RLIN) |
38823 |
|
|---|
| Topical term or geographic name as entry element |
Grounded theory |
| 9 (RLIN) |
38824 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
53912 |
| Host Itemnumber |
82688 |
| Main entry heading |
American Research Institute |
| Place, publisher, and date of publication |
American Research Institute 2022 |
| Other item identifier |
55513557 |
| Title |
Journal of Marketing Management |
| International Standard Book Number |
2333-6080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journals and Periodicals |
