Gen Z’s Engagement with the Metaverse: Mediated Role of Symbolic Gratification and Desired Enhancement of Reality and Moderated Role of Gender (Record no. 54919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01395nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240410151829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240410b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kathuria,Vinish |
| 9 (RLIN) | 38864 |
| 245 ## - TITLE STATEMENT | |
| Title | Gen Z’s Engagement with the Metaverse: Mediated Role of Symbolic Gratification and Desired Enhancement of Reality and Moderated Role of Gender |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 133-145p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Abstract<br/>The avatar-driven metaverse represents the convergence of the physical and digital realms using real-time 3D software. We leverage the uses, gratifications, and customer engagement (CE) theories to study factors impacting Generation Z’s (Gen Z) engagement with the multisensory immersive metaverse environment. Our research on 204 Gen Z participants from the USA (46% female) indicates that Gen Z’s hedonic needs for engaging with the metaverse are higher than their cognitive needs. Self-expression (symbolic gratification) and the desired enhancement of reality mediate the relationship between hedonic needs and CE. Using a moderated serial mediation model, we show that the effects of serial mediation are moderated by gender. This research enhances the behavioural science research on new-age technology usage amongst Gen Z. |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30632 |
| Host Itemnumber | 83473 |
| Main entry heading | RAINA, ROSHAN |
| Place, publisher, and date of publication | INDIAN INSTITUTE OF MANAGEMENT LUCKNOW |
| Other item identifier | 55514104 |
| Title | METAMORPHOSIS |
| International Standard Book Number | 0972-6225 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 10/04/2024 | JOURNAL/MGT/Vol 22, No 2/55514104JA4 | 55514104JA4 | 10/04/2024 | 10/04/2024 |