Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses (Record no. 54929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01701nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411170714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240411b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Riktesh Srivastava | |
| 9 (RLIN) | 38876 |
| 245 ## - TITLE STATEMENT | |
| Title | Cultivating Customer Loyalty in the Digital Age: Strategies, Challenges and Best Practices for Businesses |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 21-28p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This research delves into digital service acceptance in the UAE, scrutinising variables like digital technology adoption, customer engagement tactics and data-driven personalisation. Through arduous data analysis, these variables reveal significant positive impacts on both customer satisfaction and loyalty, emphasising the pivotal role of seamless integration and tailored communications in fostering customer contentment and allegiance. The study advocates for longitudinal research to capture evolving digital trends and behaviours, recognising the need for broader cultural representation in future investigations. The outcomes not only provide valuable insights into the dynamics of digital service acceptance but also underscore the importance of strategic digital integration and personalised engagement in building enduring customer loyalty. This research sets the stage for future investigations to deepen our understanding of evolving trends and further contribute to the dynamic landscape of digital service interactions. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer Engagement Tactics, Customer Satisfaction, Data-Driven Personalisation, Digital Technology Adoption, Customer Loyalty |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 54819 |
| Host Itemnumber | 83474 |
| Place, publisher, and date of publication | New Delhi Publishing India Group 2023 |
| Other item identifier | 55514107 |
| Title | International Journal on Customer Relations |
| International Standard Serial Number | 2320-7515 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 11/04/2024 | Vol 11, No 2 | JRNL/MAR/Vol 11, No 2/55514107 | 55514107JA3 | 11/04/2024 | 11/04/2024 |