IES Management College And Research Centre

Twiga – A B2B Agritech Startup's Innovative Solution to Improve Food Security in Kenya (Record no. 54934)

MARC details
000 -LEADER
fixed length control field 01837nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240412155258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240412b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, K B S
9 (RLIN) 38882
245 ## - TITLE STATEMENT
Title Twiga – A B2B Agritech Startup's Innovative Solution to Improve Food Security in Kenya
300 ## - PHYSICAL DESCRIPTION
Extent 41-59p
520 ## - SUMMARY, ETC.
Summary, etc Twiga, a mobile-based. B2B tech platform, supplies fresh fruits and vegetables sourced from farmers in rural Kenya directly to small and medium-sized vendors and to kiosks known as Mama Mobgas in Nairobi. It was founded by Grant Brooke, a US-based researcher, and Peter Njojo, who was with Coca-Cola Africa, to address the issues plaguing the fresh produce supply chain in Kenya. Twiga linked the informal vendors to the farmers through its proprietary cashless mobile technology platform. It matched the supply from small-scale farmers with the demand from vendors, procured fresh produce from the farmers, and organized efficient supply chains with the help of logistics and warehouse platforms to have the orders delivered to the vendors. In the process, Twiga eliminated the middlemen, minimized post-harvest losses, and lowered the price of the fresh produce. Twiga's highly scalable and replicable model created a manifold impact and was expected to help in fixing Kenya's economy by controlling food prices and reducing the share of disposable income that people spent on food (which was 45%). Twiga's model was found to be highly suitable for addressing the challenges of food insecurity, food safety, and food inflation across the world.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Twiga's model
-- fresh fruits and vegetables
-- Food Security
-- Kenya
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perepu, Indu
9 (RLIN) 38883
773 0# - HOST ITEM ENTRY
Host Biblionumber 30425
Host Itemnumber 83477
Main entry heading MURTHY, E N
Place, publisher, and date of publication IUP PUBLICATION HYDERADAB
Other item identifier 55514105
Title SUPPLY CHAIN MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 12/04/2024   JOURNAL/SCM/55514105CS1 55514105CS1 12/04/2024 12/04/2024

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