IES Management College And Research Centre

Effect of Strategic Orientation on Firm Performance : A Mediation Analysis (Record no. 54957)

MARC details
000 -LEADER
fixed length control field 01840nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240515132456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240515b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Goyal, Arpita
9 (RLIN) 38936
245 ## - TITLE STATEMENT
Title Effect of Strategic Orientation on Firm Performance : A Mediation Analysis
300 ## - PHYSICAL DESCRIPTION
Extent 58-73
520 ## - SUMMARY, ETC.
Summary, etc Purpose : The purpose of this study was to investigate the notion that the market environment (ME) functions as a mediator between strategic orientation (SO) and firm performance.<br/><br/>Methodology : A systematic questionnaire was used to get information from a sample of 220 SME managers and owners in Rajasthan, India. Structural equation modeling was utilized to test the hypotheses.<br/><br/>Findings : The results demonstrated that the direct influence of SO improves the performance of the organization. The ME partially mediated the impacts of SO on company performance.<br/><br/>Practical Implications : The results of the study demonstrated that successful business owners focus on their customers, seek out and seize new markets, and are committed to developing and implementing innovative ideas. They also need to use technology in their products and procedures.<br/><br/>Originality : This study advanced our understanding of the effects of different SOs on FP by utilizing the ME analysis techniques.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer Intention (CI),
Uncontrolled term Competitor Orientation (CO),
Uncontrolled term Technological Orientation (TO),
Uncontrolled term Strategic Orientation (SO),
Uncontrolled term Market Environment (ME),
Uncontrolled term Firm Performance (FP).
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mishra,Uma Sankar
9 (RLIN) 38937
Personal name Mishra,Satyakama
9 (RLIN) 38938
Personal name Ray, Manidatta
9 (RLIN) 38939
773 0# - HOST ITEM ENTRY
Host Biblionumber 30328
Host Itemnumber 83554
Main entry heading GILANI, MEENAKSHI
Place, publisher, and date of publication GILANI MEENAKSHI NEW DELHI
Other item identifier 55514166
Title PRABANDHAN
International Standard Book Number 0975-2854
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from
    Dewey Decimal Classification     Main Library Main Library 15/05/2024   JOURNAL/MGT/ 55514166JA4 55514166JA4 15/05/2024 15/05/2024

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