Factors Influencing the Impulse Buying Behavior of Millennials in India: A Structural Equation Modeling Study (Record no. 54983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01337nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240528164919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240528b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaur, Arvinder Pal and Kaur, Kamalpreet |
| 9 (RLIN) | 38968 |
| 245 ## - TITLE STATEMENT | |
| Title | Factors Influencing the Impulse Buying Behavior of Millennials in India: A Structural Equation Modeling Study |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 27-52p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A spontaneous purchase driven by a strong urge, without any pre-shopping intention, is termed impulse purchase. The study assesses the influence of store attributes, personal factors and situational factors on the impulse buying behavior of millennial consumers in India. It also examines the moderating effect of gender in this regard. Structural equation modeling was applied on the data collected from a sample of 600 respondents. The findings revealed that display, layout and ambience, situational factors, and personal factors significantly influence the impulse buying behavior of millennial consumers. The study further shows the significant moderating effect of gender on impulse buying behavior. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Impulse buying ,Consumer behavior ,Millennial consumers ,Millennials Structural equation modeling |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30421 |
| Host Itemnumber | 83650 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55514159 |
| Title | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 28/05/2024 | Marketing | 55514159JA2 | 28/05/2024 | 28/05/2024 |