MARC details
| 000 -LEADER |
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| fixed length control field |
02632 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241205b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1-91394-794-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
651.7/Loi |
| Item number |
38657 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Loizou, Andreas |
| 9 (RLIN) |
39060 |
| 245 ## - TITLE STATEMENT |
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| Title |
The story is everything: Mastering creative communication for business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London - 2022 |
| Name of publisher, distributor, etc |
Laurence King Publishing |
| Date of publication, distribution, etc |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192p. |
| Other physical details |
Paperback |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part 1: Why Storytelling Wins Every Time<br/>CHAPTER 01 Why stories work 08<br/>CHAPTER 02 Feelings, actions and beliefs 13<br/>CHAPTER 03 Psychology, persuasion,<br/>presentation, story 22<br/>CHAPTER 04 Your audience comes first 34<br/>CHAPTER 05 Removing the barriers to<br/>communication 46<br/>Part 2: How to Build a Story<br/>CHAPTER 06 Make structure your<br/>superpower 56<br/>CHAPTER 07 We can all be heroes 66<br/>CHAPTER 08 Creativity hides in plain sight 73<br/>CHAPTER 09 Classic stories to have in your<br/>back pocket 80<br/>CHAPTER 10 The elements of amazing<br/>storytelling 91<br/>Part 3: How to Be a Fantastic Storyteller<br/>CHAPTER 11 Finding your storytelling voice 104<br/>CHAPTER 12 What is flow, and why does it<br/>feel so damn good? 112<br/>CHAPTER 13 Creating your ideal conditions 120<br/>CHAPTER 14 Ways to improve your<br/>writing style 128<br/>CHAPTER 15 Polish that diamond 136<br/>Part 4: What We Learn from the Masters<br/>CHAPTER 16 Ethos, pathos and logos 146<br/>CHAPTER 17 Reading for fun and for profit 155<br/>CHAPTER 18 Turning dull data into<br/>exciting stories 165<br/>CHAPTER 19 Grab ’em with headlines<br/>and loglines 175<br/>CHAPTER 20 Where to now? 184<br/>Index 189<br/>Thanks and Acknowledgements 192 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.<br/>This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.<br/><br/>From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Storytelling |
| 9 (RLIN) |
35609 |
|
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| Topical term or geographic name as entry element |
Inspirational |
|
|---|
| Topical term or geographic name as entry element |
Motivational |
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| Topical term or geographic name as entry element |
Communication for business |
| 9 (RLIN) |
39191 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
