Transformative marketing: Combining New Age Technologies and Human Insights (Record no. 55043)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02581 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240830b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3-031-59636-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/Kum/Kot |
| Item number | 38688 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V; Kotler, Philip |
| 9 (RLIN) | 39084 |
| 245 ## - TITLE STATEMENT | |
| Title | Transformative marketing: Combining New Age Technologies and Human Insights |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Switzerland |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 379p |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/>1 Transformative Marketing Has Begun<br/>1<br/>A Marketing 50 Perspective<br/>18<br/>3 Transformative Marketing with Artificial Intelligence<br/>29<br/>4 Transformative Marketing with Generative Artificial Intelligence<br/>64<br/>5 Transformative Marketing with Machine Learning ML<br/>103<br/>6 Transformative Marketing with Metaverse<br/>141<br/>7 Transformative Marketing with the Internet of Things IoT<br/>171<br/>8 Transformative Marketing with Robotics<br/>211<br/>9 Transformative Marketing Using Drones<br/>255<br/>10 Transformative Marketing Using Blockchain<br/>299<br/>11 Putting It All Together<br/>345<br/>Index<br/>364<br/>Copyright |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape! |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| Topical term or geographic name as entry element | New age technologies |
| 9 (RLIN) | 39120 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 29/08/2024 | 18 | 0.00 | 2 | 658.8/Kum/Kot/38688 | 11138688 | 02/09/2024 | 02/09/2024 | 02/09/2024 | 3192.00 | 29/08/2024 |