Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 10540

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20130723173402.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 130723|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: BRANDING

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)31285: LINDSTROM, MARTIN 10539, BUYOLOGY: HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG, 2008