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ZEITHAML VALARIE A. AND BITNER MARY JO. AND GREMLER DWAYNE D. AND PANDIT AJAY (Personal Name)
Machine generated authority record.
Work cat.: (OSt)26188: ZEITHAML VALARIE A. AND BITNER MARY JO. AND GREMLER DWAYNE D. AND PANDIT AJAY, SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM, 2011